At last, shop windows are over. Because, who needs them really?
We teamed up with E-Laptops in order to infuse some hyper spirit into the dysfunctional window display space of their physical store. The concept was to turn it into a full physi-digi experience room, integrating branding visuals, illusion art and architectural elements.
We completely removed the display window that flooded the already limited space and, in its place, we created a square room that peeks through the street through a porthole. A surreal “experience box” that provides conditions of artificial isolation for product testing and becomes the perfect backdrop for creating videos for social media use.
The room was built to drive the imagination beyond stereotypical space limitations. A visual mosaic envelopes the viewer and creates a psychedelic setting. Illusion art was hand drawn line by line to cover the entire space. Testing new products or presenting a laptop now escapes into another dimension. It becomes an experience, fully instagrammable.
The experience box connects the physical plane with the digital world, defining a new transitional space. The circular peek-through window mobilizes the curiosity of passers-by, who now stop for much longer to see what’s going on. Inside, a psychedelic play of visuals and perspective takes place.