Waterland has been a long standing collaboration of ours. A watery theme park, colourful, fresh and fun. We were asked to redesign its logo and set the tone for a new, contemporary branding language.

Inspired by the shapes and volumes of Waterland’s games, a most distinctive visual element, we created a tubular visual system. A set of three dimensional W’s were designed to highlight the park’s activities and values.

The starting point for the design was to convey the great variety of Waterland’s activities and attractions while generating a distinctive visual signature as well as social media content. The W variations were used both to highlight the renewal of the brand while also creating a graphic environment of experimentation and fun.

The design of the website was based on the same principles, focusing on the attractions, through a continuous, colour changing, tubular system as a navigation tool. Our aim was to simulate the park’s experience with the website’s visitor sense of playfulness and action. A view master scrolling on the homepage was designed to introduce Waterland’s games and themes.

Explore more at
waterland.gr