It was the right time for self-rediscovery. Porcelana, a brand well-established among architects and the construction industry, wished to expand its dialogue to younger audiences and communicate its eco-conscious practices, anthropocentric culture, and bond with a new clientele.

Starting from the core, we established a brand algorithm to connect the brand’s existence with future marketing actions. All brand essentials were redefined and encapsulated in a brand book – a valuable tool for physi-digi contact with the world. Next steps were TV commercials and an expanded digital campaign.

A reimagined brand philosophy, “Imagine You,” was created, bringing a fresh perspective to the brand and its product positioning. The brand motto inspired a revitalized identity in both social media content and the e-shop. It also was the inspo for a series of four AI-created jingles with custom lyrics and original music themes.

Boldness, clarity, and an elevated sense of user experience were the focal points while redesigning Porcelana’s e-shop. The result was enhanced brand recognition while showcasing the enormous variety of products and their ability to leave a mark on everyday life.

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